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Insider UK
Insider UK
Business
Josie Clarke & Peter A Walker

BrewDog ad banned over ‘one of your five a day’ claim

An advert for BrewDog has been banned over a “tongue-in-cheek” claim that its fruit-flavoured beers constitute “one of your five a day”.

An email, dated 20 July, featured the subject heading and advertised beers with names that included Lost In Guava, Pineapple Punch and Lost In Lychee & Lime.

A recipient complained that the five-a-day claim was misleading.

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