The sports betting market is experiencing significant growth worldwide, driven by changing customer preferences, emerging trends, and local special circumstances. In the United States, online sports betting has grown from roughly $400 million in 2018 to more than $13 billion in 2024. For Brendan Rogers, founder of DiceBreaker Books, an online sports betting platform, this expansion is a structural shift in how financial risk is packaged and consumed.
"With legalization spreading across states and sportsbooks becoming part of mainstream sports coverage, participation has accelerated at a pace few anticipated," Rogers says. "We have scaled access to betting, but we have not scaled financial literacy alongside it."