With his disarming good looks, pro-democracy activist and businessman Thanathorn Juangroongruangkit resembles an actor rather than a typical Thai politician. Heir to the country’s largest car manufacturer, he is blessed not only with personable charisma but also inexhaustible funds. His stunning rise into public consciousness is the beating heart of Aekaphong Saransate and Thanakrit Duangmaneeporn’s debut film, a thrilling documentary about an extraordinary political campaign that shook a nation.
As founder of the progressive Future Forward Party (FFP), Juangroongruangkit’s central message cut through the noise of electoral politics: secure a brighter future by correcting the wrongs of the past. Since the end of absolute monarchy in 1932, Thailand has undergone a never-ending cycle of military takeovers, including 12 coups. During its campaign in the 2019 general election, Juangroongruangkit’s party specifically reached out to those whose concerns often go unheard: students, working-class and rural voters. He also explicitly called for reform to the 2017 constitution, enacted by the military junta to deepen authoritarian rule.
