Brazil's President Luiz Inácio Lula da Silva welcomed Japan's Prime Minister Fumio Kishida on his first visit to the country, with the two meeting in Brasilia. During the meeting, Lula urged Kishida to consider buying Brazilian beef, emphasizing the quality and affordability of their product.
Brazil has been striving to open Japanese markets to its beef since 2005, and under Lula's leadership, the country has made significant progress in exporting beef to international markets. Currently, 70% of the beef consumed in Japan is imported, with the majority coming from the U.S. and Australia.
