Monetization in games is witnessing another dramatic shift today, as Brazilian President Luiz Inácio Lula da Silva passes legislation that effectively bans the sale of lootboxes to people under the age of 18. The ban is set to go into effect in March 2026. Lei 15.211/2025, passed by the President himself, is a broad bill put in place to tighten online safety measures for children and adolescents.
