‘Brat, slay, ick’: zoo marketing blurb written by gen Z staff goes viral

‘Neither of them knew what they were saying,’ says Maxine Bradley of her parents, Linda and Brian Bradley, appearing in a social media video for Northumberland zoo. Photograph: TikTok

Ralph the raccoon is very demure, very mindful; the prairie dogs are poppin’; the bats are brat and Stilton the goat, in his mind at least, is the GOAT (that’s obviously Greatest Of All Time, sheesh).

We know all this because a new social media video for Northumberland zoo has, virally, gone supersonic.