The owner of the Brasserie Blanc restaurant chain has revealed a major rebrand as part of a new strategy which will see the hospitality firm expand into pubs with rooms. Brasserie Bar Co, which was acquired by private equity firm Alchemy Partners last year, has said it is being renamed as the Heartwood Collection as part of a refreshed growth strategy.
The group said it plans to almost double its number of sites over the next four years as part of the strategy, on the back of the recent investment. It currently runs 20 premium pubs and 14 Brasserie Blanc restaurants across the UK and has set out plans to grow to 60 locations by June 2027.
The company will create around 1,500 further jobs across the UK as a result, it added. Heartwood said the growth plan will see it snap up new pubs and pubs with rooms, as bosses at the business said it continues to see strong demand for staycations despite the recovery of the international travel market following the pandemic.
