National potato supplier Branston has teamed up with Lincoln City Football Club for the 22/23 season.
The Lincolnshire business, which is based in the nearby village of Branston, has become front-of-shirt partner for the EFL League One team next season. The Imps finished the 2021/22 season safely in seventeenth place.
Branston HR director Simon Telfer said: “We’re always interested in any opportunities to support our local community, and Lincoln City FC is a team based only six miles from our offices with many of our colleagues already keen fans, so it was natural choice.