AI-generated shopping videos are spreading across TikTok Shop, raising concerns among brands that the technology could misrepresent products and make it harder for shoppers to distinguish between authentic reviews and computer-generated promotions.
AI video tools now allow creators and sellers to quickly produce product demonstrations, virtual influencers and promotional clips without filming real people or using physical products. While TikTok has rolled out AI features to help sellers create shoppable content, some brands are setting limits on how their products can appear in these videos.
