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The Conversation
The Conversation
Business
Riza Casidy, Associate professor of marketing, Macquarie University

Brands matter! Why trusting an existing brand can lure you into buying a driverless car

Tesla Inc. Toyota Elon Musk Ford
pexels/pixabay, CC BY

Tesla’s founder Elon Musk said back in 2013:

Self-driving cars are the natural extension of active safety and obviously something we think we should do.

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