
The latest luxury service for the ultra-wealthy? Professional baby naming. Taylor A. Humphrey charges expectant parents as much as $30,000 to name their heirs, according to the San Francisco Chronicle.
Humphrey, a 37-year-old with a background in branding and marketing, told the Chronicle that her work is more complex than it appears. "There's a lot more to this job than people realize," she said, noting that she sometimes gets "calls from clients that are so urgent that I need to drop everything and help them right away."