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Benzinga
Benzinga
Business
Emma Witman

Branding Your Baby: How A 'Name Nerd' Turned An Obsession Into A Luxury Service

Baby,Feet,In,Mother,Hands.,Newborn,Toes,Close,Up,Over

The latest luxury service for the ultra-wealthy? Professional baby naming. Taylor A. Humphrey charges expectant parents as much as $30,000 to name their heirs, according to the San Francisco Chronicle. 

Humphrey, a 37-year-old with a background in branding and marketing, told the Chronicle that her work is more complex than it appears. "There's a lot more to this job than people realize," she said, noting that she sometimes gets "calls from clients that are so urgent that I need to drop everything and help them right away."

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