Peter Tashjian is partner at Love & War, a New York-based design firm helping brands to build human clarity and cultural relevance with a bespoke approach. After studying in Japan, motorcycling through Thailand, and cycling from LA to Colombia, Peter moved into strategic consulting roles at Chadwick, Consumer Dynamics, Trinity Associates, and FutureBrand.
Since then, Peter has built over 25 years of industry experience, working with iconic brands including Google, The Plaza Hotel, Four Seasons, and MacArthur Place. As part of our 5 Questions series, I caught up with Peter to discuss personality types, the value of strategy-led design and his hypothetical autobiography, “Gee, That Wasn’t in the Plan.”
