The tepid resumption of business travel and inability of Thailand to become a connectivity hub has led Thai Airways' brand value to grow slower than its competitors, while Centara Grand secured the strongest brand in the country this year.
Alex Haigh, managing director for Asia-Pacific at Brand Finance, said the government should work more on promoting the country in terms of objectives for visits, attracting people to live, work and retire here, not limiting itself to leisure tourism, for which the country is already popular.
