First the good news: London’s brand is still the strongest of any city in the world, a nose ahead of its nearest challengers New York and Paris.
And now the bad news: Its rating has slipped this year, putting the capital in danger in being overhauled by one its great traditional rivals, or the rising conurbations of the Gulf and Asia. London, for all its enormous strengths and global popularity, cannot afford to rest on its laurels.
