By Jake Levin, Co-founder and COO of SparkPlug
While the digital transformation of the past ten years—accelerated by the pandemic conditions of the past two—have been beneficial in many ways for brands and consumers alike, it has also created new sets of disparities, winners and losers. For brands struggling to bounce back their brick-and-mortar operations in this recalibrated marketplace, they may be best served taking a cue from an unlikely place: the cannabis industry.
