PASADENA, Calf. — The CW leadership took the stage at the TCA Winter Press Tour here, defining the network’s brand for the reporters in the crowd. Entertainment president Brad Schwartz said he wants the press to “stop writing Big Four networks and start writing Big Five networks,” but acknowledged it will take some work. “We’re the underdog competing against titans,” he added.
Schwartz called The CW “a big-tent brand,” with scripted and unscripted programming, and a growing batch of sports in the network portfolio, including LIV Golf, ACC football and basketball, NASCAR and sports shows such as 100 Days to Indy and Inside the NFL.
