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PC Gamer
PC Gamer
Ted Litchfield

Brace yourselves: Microsoft wants to put ads in Windows 11's Start menu

Windows Galaxy Brain.

Good news everyone: first spotted by The Verge, a recent Windows Insider blog post revealed that the beta channel of Windows 11 will soon feature opt-out "recommended apps" from the Microsoft store in the Start menu, effectively introducing advertisements to a new, previously unsullied area of the OS. Sorry, did I say good news?

"Building on top of recent improvements like grouping recently installed apps and showing your frequently used apps," the relevant section begins, "We are now trying out recommendations to help you discover great apps from the Microsoft Store under Recommended on the Start menu."

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