Of all the running events that take place each year, surely none attracts as much online attention as the bloodbath that is Cooper’s Hill Cheese Roll. It doesn’t entail covering obscene distances like the races in the Grand Slam, and there are certainly no pretty drone shots of attractive runners crossing knife-edge routes, but videos of the annual event draw views in the hundreds of thousands.
What you get is a ragtag bunch of folk running and tumbling haphazardly down a shockingly steep, grassy hill chasing a wheel of cheese that’s bouncing wildly out of control. In any year, within seconds, at least one participant has gone head over heels and though you know they can’t have gotten away without breaking several bones, you can’t tear your eyes away from the screen.
