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Entertainment
Daniel Hall

Boux Avenue to open new shop in Metrocentre today - with a freebie if you spend more than £50

A lingerie retailer is set to launch a new and relocated store in the Metrocentre.

Boux Avenue has moved to the shopping centre's lower mall and into a larger premises. And to celebrate its opening today (Thursday June 9), shoppers who spend more than £50 are being offered a free festival towel.

The offer runs until June 12. The London brand, which is owned by retail giant Theo Paphitis from Dragon's Den, was launched in 2011 and has 28 stores across the UK, including the one in the Metrocentre.

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