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The Guardian - UK

Lifestyle

Caroline Davies

Bounce in Easter retail as trend for seasonal decorations grows

Hobbycraft John Lewis

Girl and Easter decorations — Easter was estimated to be worth £550m to UK retailers in 2016, and the figure has increased since then. Photograph: Westend61/Getty Images

Traditionally a time for bonnets, bunnies and a surfeit of chocolate, Easter has increasingly taken on a new aspect, and more so since the lifting of Covid-19 restrictions.

Easter crackers, Easter wreaths, and Easter trees are now critical components in the commercialisation of the Christian festival, with the bank holiday beginning to look a lot like Christmas.

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