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Fortune
Fortune
Chloe Taylor

Bots helped drive Taylor Swift ticket fiasco, Ticketmaster’s largest shareholder says

Taylor Swift Ticketmaster Eras Live Nation Greg Maffei CNBC Department of Justice
NSAI Songwriter-Artist of the Decade honoree, Taylor Swift performs onstage during NSAI 2022 Nashville Songwriter Awards at Ryman Auditorium on September 20, 2022 in Nashville, Tennessee. (Credit: Terry Wyatt/Getty Images)

Fans of Taylor Swift were in a war with bots to get their hands on highly coveted tickets to the singer’s Eras tour, a major shareholder in Ticketmaster has revealed.  

Ticketmaster was forced to cancel its general sale of tickets for Swift’s 2023 Eras tour on Thursday, citing “extraordinarily high demand” during the pre-sales.

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