Human writers can be difficult to work with. They turn things in late, don’t follow your directions to a T and, worst of all, they insist on being paid. Some publishing execs think that using AI to replace journalists is the solution to these problems. Chatbots like ChatGPT or Google Bard can pump out convincing-sounding text for free, allowing you to slap up dozens of articles in the time it would take for a writer to complete a single one. Then, you think, Google will list these pages, people will click and you’ll profit.
The problem with this line of thinking is that it assumes that both readers and Google’s search spider will gulp down any word salad you throw at them, even if it’s riddled with errors. And it assumes, quite falsely, that the publisher’s own AI software is somehow superior to ChatGPT and Google Bard / SGE.
