
UFC CEO Dana White is a big fan of the Boston Celtics, and perhaps coincidentally, Joe Mazzulla, the head coach of the NBA Finals team, uses the promotion’s fight footage to motivate his players.
Mazzulla, whose Celtics are currently up 3-0 in the NBA Finals series against the Dallas Mavericks, says he frequently shows his team fight footage, including bouts as recent as UFC 302, to teach lessons about staying focused in the heat of battle.