Words matter. They are all you have as a politician. They are your only weapon. We wage war and we broker peace with words. We inflame or we calm. That is why it is so important to deploy them carefully and responsibly.
Unfortunately, a cynic knows how to cast aspersions, make an insinuation and whisper sweet nastiness in the public ear – preferably without anyone noticing. But it’s a dangerous business. The poison you pour in the well may be intended for your enemy, but it can all too easily poison your friends and all around you too.
