
One of the most popular candy brands in the world is the latest to see a partnership signed with the owner of a popular non-fungible tokens (NFTs) collection.
What Happened: Mars partnered with KINGSHIP, an NFT Supergroup featuring Bored Ape Yacht Club NFTs and Mutant Ape Yacht Club NFTs, for a limited-edition collection of M&M’s that has Bored Ape and Mutant Ape images on them.