Marketing agencies are undergoing rapid transformation due to AI's impact on customer acquisition and scaling. Launched in 2020 by CEO Shiyam Sunder with Rs 5 lakh in initial investment, TripleDart has aimed to anticipate this change by merging marketing acumen with its own AI technology. The bootstrapped company currently supports B2B SaaS clients throughout North America, Europe, and Asia, has achieved over $7 million in annual recurring revenue while maintaining profitability, and is presenting itself as a software-enabled growth solution. In this conversation with The Economic Times Digital, Sunder discusses the company's entrepreneurial journey, AI-first strategy, bootstrapped growth, and the roadmap to its next phase of expansion. Edited excerpts.
