The Boots website has crashed after the retailer faced overwhelming demand from shoppers for its new No7 range.
Customers visiting the site on Wednesday morning were faced with a message reading: "Our website is full to the brim with shoppers now and you have been temporarily placed in a virtual queue. Don't worry, you will be back on and shopping soon."
It comes as the high street favourite has introduced what it calls a "game-changing" new collection of No7 skincare products, with the launch having been teased to shoppers for weeks. The No7 Future Renew collection is designed to reverse the effects of skin damage with a "super peptide" blend which harnesses the skin's natural repair process, Boots said.
