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Liverpool Echo
Liverpool Echo
Entertainment
Emily Sleight

Boots shoppers wowed by 'lifesaver' £12 eye cream that makes wrinkles 'invisible'

Boots shoppers have been raving about a 'lifesaver' Olay eye serum that's priced at £12.49.

Eye serums are lightweight skincare products that are specifically formulated for the under eye area. They are designed to help address eye-area skin concerns such as dark under-eye circles, crow's feet or puffiness.

This Olay 'Eyes Firming Serum' is said to target wrinkles and 'sagging skin' and comes in a 15ml tube. The product has received a total star rating of 4.6 out of 5, with many shoppers praising the product for how quickly it works.

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The full product description for the serum reads: "Reveal younger looking eyes with Olay Eyes Firming Eye Serum. This daily anti-ageing serum is specifically designed for the delicate skin around the eye area. It smoothens fine lines and wrinkles and hydrates the eye contour for a firmer, lifted look. The fragrance-free formula with advanced amino-peptide complex instantly hydrates to plum sagging skin and renews skin’s surface over time to reveal newer, firmer looking skin around the eye area. Apply Firming Eye Serum daily around the eye area, paying special attention to eye corners, bags and lids."

With hydrating ingredients such as niacinamide, the cream works to hydrate and smooth for a firmer 'lifted' eye look. It promises to reduce the appearance of wrinkles and lines around the eye area.

To use the product, massage a small amount around the eye area, including outer corners and eyelids, and smooth in until thoroughly absorbed. Many shoppers have taken to the reviews section of the Boots website to praise the serum.

The Olay eye cream is proving popular online (Boots)

Among the reviews, one shopper said: "I love this product...see the difference after a week of using it."

A second shopper said: "As a young person I value my skin, I take care of it, especially my under eyes. Due to the amount of under eye makeup I use it is crucial and essential that I have a good under eye base. I saw this product and it claimed to help with sagging and wrinkles? I was intrigued. Thought id give it a go since my under eye seemed to be creasing a lot at this time. After 2 uses I saw an amazing change. My creases were near invisible and my makeup stayed on all day! I was amazed. I have recommended this product to both my family and my friends as I think even at a young age this product is AMAZING."

A third review read: "As a 'mature' lady, I need as much help as I can get with wrinkles around my eyes! This serum is the best product I have tried. It is excellent value for money you just need to use a tiny amount, which leaves the delicate skin in the eye area feeling smooth and moisturised all day."

A fourth shopper said: "As I am 65 tomorrow people say to me that I don’t look my age and that is because I think that I use the firming eye serum. Would recommend it to all of my friends without a problem."

Shoppers can purchase the Olay Eyes Firming Eye Serum For Wrinkles And Sagging Skin 15ml for £12.49 here.

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