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Liverpool Echo
Liverpool Echo
Entertainment
Elle May Rice

Boots shoppers 'instantly fell in love' with £10 'holy grail' foundation

Boots shoppers are praising an £10 foundation after spotting it online.

Beauty fans are calling NYX Professional Makeup Born to Glow Naturally Radiant foundation, which is stocked at Boots, the “holy grail”. The foundation offers medium, buildable coverage that aims to “even out skin tone and reduce the appearance of pores”.

The product offers 12-hour coverage and the colour “stays true all day”. It also offers “zero flashback, zero cakiness and zero excess shine”, according to the product description.

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The NYX Professional Makeup Born to Glow Naturally Radiant foundation is priced at £10. The product comes highly recommended by Boots shoppers, with more than 300 five star reviews on the retailer’s website.

One reviewer said: “Wonderful foundation! New to this brand and I have to say that I'm extremely impressed with this foundation. I usually wear a MUCH more expensive line that recently discontinued my product but thanks to NYX, my heart is less broken.

“This foundation applies easily and provides perfect medium yet buildable coverage without caring or oxidising. Medium Olive is a perfect shade for my olive with neutral undertones skin. PLEASE don't discontinued.”

A second wrote: “Holy GrailI use it on its own or mix it with a higher end foundation but THIS IS MY NUMBER ONE and has been since it came out and I hope it stays around forever! Absolutely love the finish especially with a damp beauty blender! 20/10!!!”

A third added: "Best foundation I've used! Great foundation. Light and spreads beautifully. Evens out your tone but doesn't settle in wrinkles.”

Another wrote: “The FIRST foundation that actually worked for me!! I've tried several foundations over the years and wasted hundreds of dollars. None of them ever worked for me so I was ready to give up.

“I tried this for the first time today and instantly fell in love! It matched me PERFECTLY and I finally feel comfortable wearing foundation outside of the house. My face looks like the perfect filter is on it.”

The NYX Professional Makeup Born to Glow Naturally Radiant foundation is priced at £10. It is available online here.

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