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Liverpool Echo
Liverpool Echo
Entertainment
Jess Flaherty

Boots shoppers heap praise on nostalgic beauty brand's £2 concealer that's 'as good as Estée Lauder'

A popular, nostalgic beauty brand's £2 concealer is proving popular with Boots shoppers - and has even been compared to luxury brand Estée Lauder.

Boots is much-loved among makeup and skincare enthusiasts thanks to its wide array of luxury and budget-friendly brands, as well as its own line-up of products.

Recently, affordable brand 17 made its return and has been racking up praise online, with a £2 concealer exciting beauty lovers.

READ MORE: Mum dubbed 'petty' after refusing to buy colleague's Marks and Spencer meal deal

Many will remember 17 as a cult beauty favourite among generations of makeup lovers. 17 has aimed to inspire confidence and empower self-expression with trend-led, affordable beauty for more than 50 years.

The 17 range offers day-to-day essentials like skin-enhancing foundation, neutral lip shades and translucent setting powder, as well as eclectic cosmetics designed to for experimentation, including powerful pigmented eye sticks, bold liquid liners and lip-boosting glosses.

17's Second Skin Enhancing Concealer has already racked up a string of five star reviews online.

The budget-friendly concealer is dermatologically tested and described online as a "highly pigmented concealer enhanced with a mineral mix complex, which perfectly masks imperfections and blends in seamlessly for a velvety skin-finish".

Boots shoppers seem to concur with the product description.

One titled their review "amazing value" and said: "I've used luxury brands that cost 10x this and didn't work as well."

A second titled theirs "unreal!" and said: "I cannot believe how good this concealer is! I usually use a brand that's £17 a pop and I never thought I'd find a rival, however this £2 beauty is it! Great applicator, lovely consistency, no creases and really brightens my eye area as much as my usual one! It's a firm 10/10 for me!"

Another commented: "Easy to blend and looks lovely on the skin. Gives good coverage also."

And another added: "I just tried this concealer and l am very happy with it... This is easy to blend, the consistency is creamy and just right. Also it didn’t make the fine lines around my eyes look obvious as some concealers can make you look “caked up” instead of concealed but this also covered the dark rings under my eyes! It wasn’t heavily scented. All in all a very nice, effective product worthy of its 5 stars! Works as good as my Estée Lauder at a fraction of the price!! 10/10!"

The entire 17 range is vegan and never tested on animals, with the hope of delivering quality yet affordable cosmetics that are accessible for all.

You can buy 17's Second Skin Enhancing Concealer from Boots' website by clicking here.

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