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Nottingham Post
Nottingham Post
Entertainment
Rachel Pugh & Karen Antcliff

Boots selling £14 foundation rivalling £38 Estee Lauder product - and shoppers are delighted

We all love a beauty secret and one that make-up aficionados say airbrushes skin to "perfection" is currently being sold by Nottingham headquartered firm Boots for £14. A loyal Estee Lauder fan claimed it even rivalled their designer brand, calling the foundation "fantastic" and claiming they had ditched the high-end version.

With reports that the beauty product lasts all day long, the £14 foundation has impressed hundreds of reviewers with its oil-free formula and SPF rating of 20. The product claims to "act as a primer, concealer and foundation" giving long-lasting hold, a clear complexion and a flawless finish.

The high-end rival is Max Factor's Facefinity All Day Flawless Foundation, a full-coverage liquid foundation. One former loyal Estee Lauder fan said they had swapped their designer foundation, which costs on average £38 per bottle, after trying Boots' £14 budget option.

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