Boots have launched the UK's largest bleach-free period care brand in the capital.
It comes as it was announced the retailer changed its menstrual product signage from “feminine hygiene and care” to “period products” in a bid to help tackle the stigma associated with periods being “dirty” as well as to make it more inclusive for those who may still have a period but not identify as a woman.
Launching into the market with the slogan 'There’s no such thing as normal', Boots’ first B-Corp certified bleach-free and plastic-free period care brand &SISTERS is hitting the shelves with their gynaecologist-approved organic cotton pads and tampons.
