Boots has launched a budget range of essentials to help customers through the cost of living crisis. The range was unveiled last week, and all 60 items come in at £1.50 or less.
The new 'Everyday' range offers items such as face wipes, mouthwash and shampoo at a reduced price compared to leading brands in the high street retailer and is available to all customers, not just Advantage card holders.
The high street health and beauty chain said it had created the new brand to make it easier for customers to find the lowest-priced toiletries on its shelves as living costs continue to rise.
Read more: Asda introduces limit to Just Essentials range
The affordable new range has been created to be easily identifiable, in a bid to make it easier for customers to find the brand's lowest priced products. The budget-friendly items are available now and will make an appearance in more than 1,000 Boots stores over the next few weeks.
Jenna Whittingham-Ward, head of Beauty, Boots Brands and Exclusives, said: "At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money. Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles."
Boots has already frozen the price of more than 1,500 products until at least the end of the year to make sure they remain affordable and if you're a Boots Advantage card holder, you can get extra discounts on certain own-brand products by swiping your card at the till. If you shop online and are logged into your Boots account, if any of the products you're buying are included in the 'Price Advantage' that month, you'll also automatically get the money off.
Boots is not the only retailer adapting to straitened times as retail sales data highlights shoppers cutting back and switching to cheaper own-label products. In May, Asda launched the Just Essentials food brand aimed at shoppers facing pressure on their household finances, and recently had to impose a three-item limit on the range to prevent supply issues.
Frozen food retailer Iceland has offered £75 loans to help families buy food and both Sainsbury's and Tesco have committed to price match German discounter Aldi with certain essentials.
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