Shoppers have been flocking to Boots stores and the retailer's website after spotting a hack to buy a luxury foundation at a price they've 'never seen so cheap' before. The high-end product that is showing at £37.50 is being snapped up for around £25.00 after customers have been stacking deals and discount codes for the store.
Some fans of Estee Lauder Double Wear Stay-in-Place Foundation claim that the trick makes the beauty buy even cheaper than it could be bought at an outlet store. At the time of writing, according to Boots' website, more than 100 people were viewing the item online and in excess of 100 people had purchased it in the last 24 hours.
The 30ml product retails at £37.50 and comes in over 60 shades. Add this to its claimed "24-hour staying power" and it is no wonder that the beauty brand lays claim to it being 'the number one prestige foundation in the UK'.
