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The Guardian - UK
The Guardian - UK
Business
Joanna Partridge

Boots baby formula ads on Google broke rules, says UK watchdog

Boots Google United Kingdom ASA Richard Walker
A woman holds a bottle of baby formula
Boots said the infant formula ads appeared on Google and other search engines in error and were generated by an algorithm linked to its website. Photograph: Eric Gay/AP

Online adverts for Boots for four infant formula products broke UK advertising rules designed to protect breastfeeding, the advertising watchdog has found.

The Advertising Standards Authority (ASA) made the ruling in response to a complaint that the health and beauty retailer’s infant formula products had been advertised on Google.

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