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Evening Standard
Evening Standard
Business
Joanna Hodgson

Boom in leisure brands bringing tech to create an interactive high street

Walk into the former TopShop in Enfield town and it is hard to believe that the space was once a conventional London high street fashion emporium.

Where there were previously racks and shelves displaying Sir Philip Green’s latest offerings there are escape rooms, VR headsets, huge game screens and an air hockey table. The 1980s-style sign that greets you on entry in garish neon pink proclaims “this must be the place”.

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