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The Times of India
The Times of India
Business
Pankaj Doval | TNN

Boom in laptop sales during pandemic makes Samsung re-enter the category 9 years after exit

NEW DELHI: Call it the pandemic effect, but bumper sales of laptops and notebooks in the lockdown period has prompted Korean giant Samsung to re- enter the segment after a period of nearly nine years.

The company, which is India’s top consumer electronics and durables seller, had been feeling the absence of laptops where sales had skyrocketed on the back of work- and educate-from-home trends that saw a fresh surge in the demand for computing devices.

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