A bookshop who set up a comical display of Prince Harry's new book Spare next to Bella Mackie's book How to Kill Your Family has left social media users in stitches.
Bert's books deliberately organised the books as a 'light-hearted joke' to mark the first day of sales of the prince's memoir in the UK yesterday, Wales Online reports.
The display which was uploaded to Twitter by the team has now gone viral with over 2.7m views as many people praised the bookshop for its humour.
