Gifting a book is personal.
It tells me about you, and tells me what you think about me. I suppose any gift could do this. But give me a Colleen Hoover bestseller with its 40%-off sticker attached and it still speaks louder than a new sweater. What follows are some very specific messages to send this holiday season, coupled with exactly the right books. There are rules to this: A proper gift book is a great read and a pleasing package. Design matters. Unless it’s a set of books with a theme — but even then, titles must complement, not replicate.
That said, just remove the 40%-off sticker.
