If ranking London's most underrated locations, Piccadilly's Assouline would easily take a top spot. Seductive with its dark oak bookshelves and old-school bar, yet almost secretive, it's the perfect place for a party—particularly one that unveils both a remarkable 28.88-carat diamond and a beautiful coffee table book. Which is exactly why De Beers chose the London location for a special event on Wednesday 18th March. That, and the fact that Assouline crafted the coffee table book itself, celebrating 100 years of the the diamond house's storytelling and its close relationship with diamonds.
