Get all your news in one place.
100's of premium titles.
One app.
Start reading
Benzinga
Benzinga
Travel
Adam Eckert

Booking Holdings Shareholders Should Brace For Volatility

Coming off of its strongest year since inception, Airbnb Inc (NASDAQ:ABNB) is widening its lead on the competition. Airbnb co-founder and CEO Brian Chesky is playing a big role, marketing the platform's long-term stay potential by jumping from home to home, living on Airbnb properties. 

Competitor Booking Holdings Inc (NASDAQ:BKNG) doesn't have that same luxury, according to a Wall Street Journal report. The company is spending heavily on marketing and diversification efforts. Booking CEO Glenn Fogel is making longer-term strategic investments, but the report suggests it's going to take a while to play out. 

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.