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The Guardian - UK
The Guardian - UK
Business
Nils Pratley

Boohoo tumbles as reality of online clothes shopping hits home

person looking at boohoo website on a phone
Two profit warnings and a downbeat statement on Wednesday, Boohoo is struggling with a string of problems. Photograph: Dado Ruvić/Reuters

This time last year Boohoo had a stock market value of £4bn and seemed to be flying. It was lording it over the high street by buying up its deadwood brands for online rejuvenation; pandemic trading conditions were delivering a whoosh to revenues as the likes of Primark had to close their doors.

Boohoo CEO John Lyttle pictured in 2019.
Boohoo CEO John Lyttle pictured in 2019. Photograph: Dana Pleasant/Getty Images for boohoo.com
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