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Evening Standard
Evening Standard
Business
Brian McGleenon

Boohoo advert banned for ‘objectifying and sexualising women’

Boohoo ASA

The ASA has banned Boohoo’s latest advert after claims it was ‘sexually suggestive’

(Picture: REUTERS)

Fashion retailer Boohoo has been slapped with an advert ban by the UK's watchdog after it was accused of using "sexually suggestive" imagery.

The British online fashion retailer fielded an advert showing a model in an oversized T-shirt and thong-style bikini bottoms which the Advertising Standards Authority (ASA) deemed "offensive, harmful and irresponsible".

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