"Bond King" Bill Gross is known for his aggressive bond investing strategies and is accredited with democratising the fixed-income securities market by making it accessible to all investors. He co-founded Pacific Investment Management Company (PIMCO) and worked to make it the biggest active fixed-income fund management firm globally.
Before PIMCO, trading bonds were rare and only through paper documents. PIMCO began active trading and expanded into junk bonds and emerging markets. In September 2023, the company managed assets worth over $1.7 trillion. Gross resigned from PIMCO in 2014 and joined Janus Capital Group until his retirement in 2019.
