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Fortune
Fortune
Eleanor Pringle

‘Bond King’ Bill Gross bought ‘BONDS 1’ license plate to show he was a market alpha—but dumped it when people kept asking him to bail their family out of jail

Bill Gross, co-founder of Pacific Investment Management Co. (Credit: Patrick T. Fallon—Bloomberg/Getty Images)
  • Bond kingpin Bill Gross said a number of incidents with his personalized license plate early on in his career led to an important investment lesson.

Bill Gross might be known as the “Bond King” nowadays, but that wasn’t always the case.

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