BoM (Sorry) Paid Comms Brands More Than $200k For Its Rebrand To The Bu… Beuarau… Baueareu?

You know how it was previously reported that The Bureau Formerly Known As BoM (TBFKABoM) paid a PR firm nearly $70,000 to help it rebrand to “The Bureau” and forgot to snag some Twitter handles? Well, apparently it actually cost *checks notes* more than $220,000! ICYMI, on Tuesday TBFKABoM asked everyone to stop calling it “The BoM” and “the Weather Bureau”. Instead, it wanted to be known as “The Bureau”. Environment Minister Tanya Plibersek 

how it feels describing the bom as “the bureau” pic.twitter.com/mroGigvmsc

— good engrams (@BenatarSeaOrg) October 18, 2022

The Guardian

“Stop calling us the BOM and start calling us by the correct name, which is the Bureau of Meteorology.”

Australia: pic.twitter.com/3LABwUGrEQ

— Byron Kaye (@byronkaye) October 18, 2022

“The rebrand commenced under the previous government for reasons I don’t quite understand,” she said in a statement, per the ABC.

“During this time of severe weather and flood disaster, I’m not focused on the name of the agency.

“I am focused on making sure the Bureau of Meteorology is providing the most accurate and timely information to communities affected by floods.”

all three of the twitter handles the BOM planned to change their accounts to – @thebureau_au, @thebureau_nsw & @thebureau_act have all been taken within minutes of the media release coming out https://t.co/fA8ESHOUVr pic.twitter.com/O4JJSj79Wt

— Leonardo Puglisi (@Leo_Puglisi6) October 18, 2022

Twilight

The post BoM (Sorry) Paid Comms Brands More Than $200k For Its Rebrand To The Bu… Beuarau… Baueareu? appeared first on PEDESTRIAN.TV .