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The Guardian - AU
The Guardian - AU
National
Graham Readfearn

BoM boss apologises for rebranding debacle and says there are ‘significant learnings’ for bureau

Bureau of Meteorology chief executive Dr Andrew Johnson
Bureau of Meteorology chief executive Dr Andrew Johnson in 2019. He apologised on Friday for last week’s rebranding debacle. Photograph: Lukas Coch/AAP

The Bureau of Meteorology’s under-fire chief executive, Dr Andrew Johnson, has issued an apology over the agency’s handling of its rebranding, saying there were “significant learnings” from the debacle.

The bureau last week asked media not to refer to it as “BoM” but rather the “Bureau” – prompting a rebuke from the federal environment minister, Tanya Plibersek, and then a backtrack. At the time large parts of eastern Australia were flooded.

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