Shah Rukh Khan, Ajay Devgn and Tiger Shroff are facing action from Maharashtra's Food and Drug Administration (FDA) over their appearance in Vimal's cardamom advertisement, with the state regulator saying the campaign could reinforce consumer recognition of a prohibited pan masala product associated with the Vimal brand.
The actors are promoting Vimal cardamom in the advertisement, but the FDA has questioned whether using the Vimal name for the legal product indirectly promotes the brand's pan masala offering.
