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Salon
Salon
Politics
Tatyana Tandanpolie

Boebert tries to rebrand away from MAGA

Rep. Lauren Boebert is undergoing an in-state rebrand from a far-right firebrand of Washington, D.C. to a "bring-home-the-bacon pol" in Colorado as she prepares for a 2024 re-election bid, Politico reports. The subtle shift in her strategy — addressing Colorado policy and a local water shortage over the President Biden impeachment push — comes after she barely eked out a second-term last fall following a recount that saw her beating out Democrat Adam Frisch by just 546 votes.

Though she's not the only U.S. legislator switching up her public persona between the Capitol and her home state, her embrace of different political selves demonstrates the stakes of playing more to the MAGA base than voters in her competitive district. 

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