Nothing on earth is quite as depressing as the moment a celebrity starts getting into NFTs. There you’ll be, quite happy following them on social media when, bang, up pops a sub-Banksy cartoon of a monkey in a wig and a falsely jubilant message celebrating the fact that they’ve joined some sort of club.
NFTs somehow represent all the worst things about celebrity combined. It’s both an obnoxious display of status and a very clear indication that these people see their fans as nothing more than a tradable commodity. It was gross when Gwyneth Paltrow did it. It was gross when Brie Larson did it. It’s gross when anyone does it, quite frankly. Or at least it was, because now David Cronenberg is getting into NFTs, and he may be the saviour of the entire thing.
